Episode 13, published October 19, 2026
Why Sports Data Misses Female Fans | Ashima Chopra
Who's missing from your customer data? Ashima Chopra found that over 30% of the women at her early FanVerse events had never watched the sport, and she turned them into fans. In our conversation, she explains: • Not a Coder, Still First Place: She won a national AI hackathon with no coding background. That's where FanVerse came to life. • When the Market Reaches Out: After she won, people who'd filled in her survey asked if she was actually launching FanVerse. • Data Outside the Gates: Teams lean on emails, CRMs and ticketing. Women experience sports through beauty, lifestyle, culture and fashion. • Solve Today's Problem: Big problems can wait. Find the buyer who feels the need most acutely right now. • Why Funding Women Pays: BCG found women-founded startups generate 78 cents of revenue per dollar of funding, against 31 cents for male-founded ones.
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