Build AI systems. Find customers.
Fractional CTO for startups. I build your product and the growth engine that brings customers in.

Zuwa OmigieLed engineering at Coinbase and Shopify
Companies I've built for
Zuwa took B2B outbound off my plate so I could stay focused on investors and partners. He built the outreach system and CRM integration, ran lead sourcing and drafted replies for my review. He's organized, fast and easy to work with.”
Do you need a CTO yet?
Answer a few quick questions about your company and get a straight answer: yes, not yet, part-time, or full-time. You'll also see the risks I'd look at first, and what I'd leave alone.
It takes about a minute. If you book a call afterward, your answers come with you.
Question 1 of 8
Where's the company today?
Investing in a company instead? Ask about technical diligence (opens Cal.com in a new tab)
Three ways to work together.
Pick the one that fits where you are. If you'd rather start small, begin with the review, and the fee counts toward what comes next. Not sure which fits? The one-minute CTO check suggests one.
Fractional CTO
When the team needs senior leadership
Senior engineering leadership before you're ready for a full-time hire. I own the architecture, hiring, and delivery, take the technical questions from investors, and build the hardest parts myself.
- Monthly retainer
- Scoped to what you need
Growth engine
When you need more customers
A repeatable way to bring customers in, on whichever channels reach your buyers: email, LinkedIn, calls, partners, or your own product. I build it on existing AI tools where they fit, and custom where they don't.
- Fixed fee
- Up and running in about three weeks
Execution Risk Review
Before a decision that's hard to undo
A fixed-fee look before a raise, a rebuild, or a big architecture call. I review the systems, the team, and the roadmap, then write up what will break, what to fix first, and what to leave alone.
- From $9,000
- Takes about two weeks
For investors, I also run technical due diligence on a company before you commit capital, written up for your investment committee. Ask about diligence (opens Cal.com in a new tab)
As we rapidly grew our engineering team, Zuwa helped set the technical bar for who we hired and led some of our mission-critical engineering initiatives. He always gives it his all with focus, offering insight, clarity, and leadership - making everyone around him faster. Plus, he's always a pleasure to work with.”
Work I've led
Product, payments, and growth work where getting it wrong would have been expensive.
Shopify · 2021–2023
20K to 1.7Mmerchants on the Shop Channel
Raised its App Store rating from 1.8 to 4.8 stars.
Shopify · 2023–2024
+3.8%conversion from Shop Pay Installments
Led the team behind Shopify's pay-over-time product, built with Affirm. It added about $60M in incremental GMV.
Coinbase · 2025
Argentinalaunch of peso-to-USDC purchases
Led the engineering team behind it, after Argentina's securities regulator registered Coinbase in January 2025.

I'm Zuwa Omigie.
I've spent 13 years building software and leading engineering teams, most recently as an engineering manager at Coinbase and Shopify.
At Coinbase I led the Canada and Latin America engineering teams: payment rails, compliant onboarding, and the flow of funds in regulated markets. At Shopify I led Shop Pay Installments and the Shop Channel, and before that the team that built the native shopping experience in the Shop app.
I started Migie Labs in 2025 to work with startups directly: leading their engineering, building the hard parts, and setting up the growth engines that bring customers in.
- You work with me directly, from the first call onward.
- I take on a small number of engagements at a time.
- What you share with me stays confidential.
- Sometimes the right call is to leave a system alone, and I'll say so.
Based in Toronto. LinkedIn
Conversations
I host the Migie Labs Podcast, insightful conversations with founders and investors in fintech, commerce, and AI.

Episode 12
Why This Investor Said No to Neofin, Then Became Its CEO | Svitlanka Sergiichuk
Svitlanka Sergiichuk, Neofin

Episode 11
The $100M Master Plan to Rebuild African Cities | Andela Co-Founder Nadayar Enegesi
Nadayar Enegesi, Andela and Eden Life

Episode 10
Why This Ex-Shopify Lead Banned "A.I." From His Website
Odun Odubanjo, Insight7
Questions founders ask
Why fractional instead of a full-time CTO?
Why would a CTO build our growth engine?
What does it cost?
What kinds of companies do you work with?
Where are you based?
Tell me what you're building.
Thirty minutes on a video call. You'll leave knowing where I'd start, and if I'm not the right person for it, I'll tell you.