Episode 10, published February 23, 2026

Why This Ex-Shopify Lead Banned "A.I." From His Startup

Why did an AI-native startup intentionally ban the word "A.I." from their website? In this episode of the Migie Labs podcast, Zuwa sits down with Odun Odubanjo, Founder of Insight7 and former engineering leader at Shopify, to unpack one of the most counterintuitive growth strategies in SaaS today. We dive deep into: • Building production features at Shopify Hack Days • The exact moment Odun realized he needed to be a founder • Insight7: Turning customer conversations into growth • The "AI Ban": Why they hide their AI from customers • The Enterprise AI Lie: What LinkedIn gets wrong about tech adoption • The 4:00 AM routine: A day in the life of a SaaS CEO • The Shopify Standard: How to build teams that thrive on direct feedback Whether you're a SaaS founder, product manager, or technologist, this conversation reveals why the best AI companies don't sell AI — they sell outcomes.